In 2006, the USA alone produced 2.7 million tons of PET plastic, 80% of which ended up “as is“ in the dump. Brandimage has created a fully recyclable bottle composed of two layers of bamboo or palm tree paper pulp and a waterproof inner lining made of biodegradable PLA. To open it, the top of the bottle pulls off and doubles as the lid. Dubbed the 360 Paper Water Bottle, the name of the container designed by Jim Warner refers to the integral vision of a project that re-thinks production and design. A new format, born out of a sum of complementary disciplines and visions.
