“Calle Pellaires”, I instruct the taxi driver who picks me up at the airport.
“To Mariscal’s place?” he asks.
Jordi Badia, fundador del estudio de arquitectura BAAS, presenta Buits persistents (Vacíos persistentes), una exposición que repasa su trayectoria a través de la gestión de los espacios vacíos, entendidos como silencios elocuentes alrededor de los cuales la arquitectura construye nuestros mundos.
Poet, bookseller, actor, script-writer, creative director, Fernando Beltrán did countless jobs before leaving one of the most cutting-edge, award-winning advertising agencies of the 1980s fifteen years ago to devote himself entirely to putting a name to things. This made him a pioneer in the specialist field of ‘naming’ [known in Spanish as ‘el naming’], which has since become an ingredient in all corporate identity programs and is now an established subject taught in leading schools and colleges of design.