Durante este verano de 2010, la rampa del Centro de Arte Santa Mónica de Barcelona acoge con carácter temporal unos singulares habitáculos que, en el límite entre lo público y lo privado, han sido pensados y diseñados como lugares de encuentro, descanso y lectura.
Discussing graphic design and the professionals that practice it inevitably entails discussing languages. And dilemmas, in this case related to communication, since problem solving lies at the very heart of the culture of design and, also, since designing always involves making ethical, methodological and market choices. Thus, it is possible to interpret an author through his graphic language, but as the hypothesis of a personal project that deciphers a broader situation than the design itself.
Hablar de diseño gráfico y de los profesionales que lo practican, significa siempre hablar de lenguajes. Pero también de problemas, en este caso de comunicación, porque el problem solving está en el corazón mismo de la cultura del diseño, y también porque diseñar supone siempre hacer elecciones éticas, metodológicas y de mercado.
Graphic designer Manuel Estrada says design is very much like juggling since it is necessary to find the right equilibrium between time deadlines, clients and a balance between aesthetics and functionalism.
Experimenta, together with the Madrid Town Hall, has taken part in the organisation of the exhibition ‘Cartográfica Madrid Diseña.
Experimenta tv accompanies José Maria Cruz Novillo, National Design Prize winner, to show us some of the most emblematic artistic attractions of Madrid, a city that is central to a great deal of his work.
Amongst these are César Ruiz-Larrea’s ‘Diagrama Decafónico de Dígitos’ project in Madrid, subsequently used for the INE building (Instituto Nacional de Estadística; National Statistics Institute); and sculptures created for the corporate identities of Repsol, Magisa and Portland Valderribas.
Experimenta, junto al Ayuntamiento de Madrid ha colaborado en la realización de la exposición Cartográfica Madrid Diseña. Organizada por Dimad (Asociación Diseñadores de Madrid), comisariada por Pierluigi Cattermole, director de Editorial Experimenta, y coordinada por María Cuevas, la muestra, planteada a partir de los conceptos de red y comunidad, es una herramienta colectiva en la que han participado en esta primera fase alrededor de 800 personas.
Willem Gispen, a trailblazer in his double role as designer and manufacturer, decided to go for tubular steel and serial production and, in so doing, he chose to forgo aesthetic pretensions in his industrial creations. A well-known activist in the artistic and business circles of his time, Gispen was one of the individuals responsible for promoting the social values of the arts and crafts movement. The incorporation of his designs into the Dutch Originals replica catalogue is proof of the validity of his work.
